Why Sponsor this Festival?

A spectacular summer visitor attraction

A unique partnership opportunity offering significant marketing benefits

• Three full days to promote your company's products/service to a captive audience of 30,000 consumers
• Summer-long brand exposure through £150,000 pre-event advertising campaign
• Database building through access to rapidly expanding historical events market

One of the South East's most successful summer outdoor events

• 30,000 visitors; 2,000-plus participants
• 16th year in production with spectacular growth since 1993
• Expert organisation and event logistic by MGEL
• Loyal event following (re-enactors and public)
• Increasing overseas interest from Groups and Visitors
• Classic 'entertainment' formula
• High level of media interest

Top family entertainment value but true to Medieval life

• Magical setting at the heart of 1066 country with authentic Medieval encampments
• Castle seige and Medieval Battle with full cannon support
• Mounted Skill at Arms Tournament
• Europe's finest bowmen
• Falconry
• Kid's Kingdom

More Entertainment value!

• Strolling minstrels, puppet shows and jesters
• Spectaculer Grand Parade twice daily
• Over 200 craftsmen and merchants
• Two huge taverns, hog roasts and period beverages

A winning formula with growth founded on:

• Meticulous authenticity, colour and pageantry
• Listening to both participants and public
• Seen by re-enactors as THE event to be at
• Ideal location with exceptional infrastructure
• Real value for money for family day out
• Commitment to heavyweight marketing
• Timing: peak tourist season

Pre-event marketing ~ a high profile summer-long campaign including:

• 170,000 full colour leaflets distributed throughout Europe
• Direct mail to 5,000 regular visitors and 30,000 demographically selected families
• Editorial campaign (regional, national)
• Publicity through tourist offices
• Heavyweight radio (Capital Gold, Southern, Sovereign, Spirit, Mercury)

More Event marketing

• 1-million discount coupons via media/direct mail
• 3,500 event posters/street banners (June, July, August)
• 5,000 programmes sold in advance; 30,000 distributed at Herstmonceux and other historical attractions
• 24-hour interactive information hotline
• Over 200 Festival specific domain name addresses lead to Festival web site

Sponsorship options ~ MGEL committed to tailoring each package to maximise sales and promotional benefits in 3 categories:

Presenting/title sponsor

Associate sponsor

Category sponsors

Categories of sponsorship and packages can be adapted according to a sponsor's strategic requirement. The money raised through sponsorship will be used to increase the level of awareness of the Festival throughout the United Kingdom and Europe. This will take the Festival to an even higher level, allowing increased promotional activity for our sponsors.

Contact: Event Director

The Malcolm Group Events Ltd.

36 Acacia Close, Stanmore, Middlesex, HA7 3JR

Tel/Fax: +44 (0)20 8416 0398

Email: info@mgel.com